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Etsy listing image size checker

Your first Etsy listing photo must be at least 635 pixels wide and tall to avoid slipping down in search, and all photos should ideally be 2000 px or more. Check any listing image locally in your browser.

ETSY · LISTING IMAGE
etsy.com help
First photo ≥ 635 pxPASS · 2000 px
≥ 2000 px recommendedPASS
Format JPG / GIF / PNG / SVG / HEICPASS · JPG
Up to 10 photos per listingPASS
Specs: help.etsy.com — Requirements and Best Practices for Images
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The first photo carries your search placement

Etsy is explicit that the first listing photo should have a width and height of at least 635 pixels to avoid showing up lower in searches. Everything above that is quality: 2000 x 2000 px is the recommended target that keeps your product crisp in zoom and thumbnails. Etsy allows up to 10 photos per listing, so after the hero shot you have nine slots for detail, scale, lifestyle and material shots. Drop your first-photo candidate into this checker: if the dimensions row passes 635 px and ideally shows 2000 px, your search placement is not being held back by image size.

Etsy listing image specifications

RequirementSpecification
First photo minimumAt least 635 px wide and tall (search placement)
Recommended sizeWidth and height of at least 2000 pixels
Photo countUp to 10 photos per listing
Supported formats.jpg, .gif, .png, .svg, .heic
File sizeOver ~1 MB may fail to upload
Not supportedAnimated GIFs, transparent PNGs

Source: Etsy Help — Requirements and Best Practices for Images in Your Etsy Shop, verified 2026-09-20 — help.etsy.com

Order your photos like a shopper

The first photo on Etsy is the one that appears in search results and in the listing carousel's first position, so it carries an outsized share of your click-through. Etsy's 635 px minimum for that photo is explicitly tied to search placement — photos below it can rank lower regardless of how good the product is. The 2000 px recommendation then protects you at the other end of the funnel, where buyers open the listing and zoom in on details. If you manage a shop with many listings, standardize on a single export recipe — square, 2000 px, JPEG — and the first-photo rule becomes automatic for every new listing you publish.

Common questions

What is the minimum listing image size on Etsy?

The first listing photo should be at least 635 pixels wide and tall to avoid ranking lower in Etsy search. All listing photos should ideally be 2000 pixels or more.

How many photos can an Etsy listing have?

Etsy allows up to 10 photos per listing. The first photo appears in search results, so it is the most important one to size and style correctly.

What happens if my first Etsy photo is under 635 pixels?

Etsy states the first listing photo should be at least 635 px wide and tall to avoid showing up lower in searches. It may still upload, but it can hurt your placement.

Can I change the first photo after listing?

Yes, you can edit a live listing and replace photos. The image in the first position becomes the search thumbnail, so reorder your best shot to the front.

What format should Etsy listing images be?

Etsy supports .jpg, .gif, .png, .svg and .heic. Animated GIFs and transparent PNGs are not supported — transparency renders black.

Check your listing image now

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