Etsy listing photo size checker

How to use it

Square beats pretty on Etsy

Etsy displays listing thumbnails as squares everywhere — search, shop grids and the listing carousel — so a square export is the single most reliable choice. The dimensions row above tells you if your file hits the 635 px first-photo minimum and the 2000 px recommendation, and the format row confirms Etsy accepts it. If your photo is landscape or portrait, it still uploads, but search views will center-crop it. Keep the product and any text within a centered square area, or export square from the start, and your listing will look composed across every view.

Real numbers

Etsy listing photo specifications

Source: Etsy Help — Requirements and Best Practices for Images in Your Etsy Shop, verified 2026-09-20 — help.etsy.com

Practical guide

Compose for the square crop

• Center your product. Since thumbnails crop to square, place the product and any branding inside the middle square of your canvas, away from the left and right edges.
• Export 2000 x 2000 JPEG. One setting covers Etsy's recommendation and upload reliability. Quality 80 keeps the file under 1 MB.
• Watch text placement. If your listing image carries text (common for digital downloads), keep it inside the safe square area or it will be cut in search thumbnails.
• Flatten PNG transparency. Etsy shows transparent areas as black. Composite your design onto a background color before exporting.

Etsy supports .svg and .heic alongside the common formats, which is useful to know before you convert files unnecessarily: SVG suits logos and flat graphics, and HEIC works for iPhone exports. The format rule that actually trips sellers up is transparency — transparent PNGs render their transparent areas as black on Etsy, which ruins logos and product shots with cut-out backgrounds. Flattening artwork onto a white or brand-colored background before export avoids the surprise entirely. Between the size rows and the format row on this page, you can verify both the pixel requirements and the file-type rule for any photo in one pass.

For digital-product sellers the listing image is often a mockup or preview sheet with text, which changes the sizing math. Etsy renders search thumbnails as squares, so a wide mockup with text along the edges gets cropped in exactly the places that matter. The reliable approach is to design the preview on a square canvas with the product mockup centered and the text band inside the middle 60–70% of the frame, then export at 2000 x 2000 px as JPEG under 1 MB. The 635 px minimum still applies to that first photo, but a well-composed square export at 2000 px passes the size rule automatically and survives every crop Etsy applies, from search grids to the full-size carousel.

FAQ

Common questions

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